Kim Kardashian joins fight to eradicate HIV/AIDS

Reality star, Kim Kardashian-West, is working to eradicate the dreaded HIV/AIDS to “create the first AIDS-free generation in 30 years”. She is reported to be working with Apple and (RED) app store.

According to a People.com report, her app, Kim Kardashian: Hollywood with exclusively new content, is among 25 games to be downloaded by users from now till December 1 (World AIDS Day) and Apple, makers of the app, would donate the money raised from in-app purchases to the Global Fund.

The site quotes a Kim Kardashian,

 “Players can show their support by participating in special (RED) events and purchasing exclusive (RED) in-game items like (RED) Beats headphones.

 “As a ‘thank you’ for their support, players can take a (RED) branded selfie with me and share to their social networks! Players can even attend a (RED) fundraiser event in-game. I’m thrilled to be able to support (RED) through Kim Kardashian: Hollywood.

The site went on to state that other participating apps in the campaign include: Angry Birds, Garageband, FarmVille 2: Country Escape, Disney Frozen Free Fall, the Ellen DeGeneres-approved Heads Up! and Kitchen Stories Cookbook featuring Mario Batalli and Martha Stewart.