Africa Magic Entertainment (DStv channel 150/151), home to such hit original shows as Tinsel, Kona and StarGist, is becoming Africa Magic Showcase, a particularly appropriate name given that it showcases premium African content, from blockbuster movies to must-watch series, all screened first on the channel.
Africa Magic Movies (DStv channel 152) is becoming Africa Magic Epic Movies in celebration of the epic stories it tells in keeping with its personality of being rooted in culture.
Africa Magic Movies 1 (DStv channel 153) is becoming Africa Magic Urban Movies, a tribute to its ‘real life, real stories’ outlook that is based on contemporary tales told in modern settings.
Meanwhile the original Africa Magic channel (DStv channel 154) will also be changing its name and is becoming Africa Magic Family, simply titled because coming home to the channel is just like coming home to family.
The Africa Magic channels staying exactly as they are include Africa Magic Hausa, Swahili, World and Yoruba).
Wondering why these changes? Wangi Mba-Uzoukwu, M-Net Director for West Africa explains.
He said: “Africa Magic has grown very fast and we’ve been pushed by the market to launch multiple channels to meet the demand for home-grown content.
As a result, we had spent more time focused on the content of the channels using basic naming conventions for channel names. Now, it’s time to give these channels strong names that will allow them to speak directly to what they are. This is very important to us because we want our audiences to have the convenience of knowing exactly which channel offers them the programming that they are specifically looking for.”
He assured that the name changes will be seamlessly incorporated on air so as not to cause inconvenience to viewers.
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