Daily Star reports that the idea was that of his manager, Scooter Braun, who is trying to revitalize Bieber’s profile to show the compassionate and humanitarian side of the 20-year-old singer.
Daily Mail quotes a source as saying that:
“Scooter has been trying to come up with a plan to give Justin's career some longevity”
“As soon as Justin's fans grow up, it's a worry that he'll fall off the map. This seems like a solution.Scooter’s father, Ervin Braun reportedly slept rough in New York to raise awareness for the homeless.
It is believed that a support for charity could reinvent Biebers image after several brushes with the law –a DUI charge, traffic offences, terrorizing his neighbours and being caught on camera peeing into a restaurant's mop bucket.
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