Pop star, Justin Bieber, is reportedly going to sleep on the streets of California in a move aimed at raising awareness for the homeless.


Daily Star reports that the idea was that of his manager, Scooter Braun, who is trying to revitalize Bieber’s profile to show the compassionate and humanitarian side of the 20-year-old singer.


Daily Mail quotes a source as saying that:

“Scooter has been trying to come up with a plan to give Justin's career some longevity” 
“As soon as Justin's fans grow up, it's a worry that he'll fall off the map. This seems like a solution.
Scooter’s father, Ervin Braun reportedly slept rough in New York to raise awareness for the homeless.

It is believed that a support for charity could reinvent Biebers image after several brushes with the law –a DUI charge, traffic offences, terrorizing his neighbours and being caught on camera peeing into a restaurant's mop bucket.

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