The massive banner showed a woman cupping her breasts with a thin blue strip across the nipples. To worsen the “torture” on “thirsty” men, the photograph was posted on the side of 30 vans in Moscow, Russia. It simply read: “They attract”.
British media reported that as the vans drove around the streets, trouble started, drivers took their eyes off the road and cars started to collide with one another.
Those affected, mostly male drivers, have now angrily bombarded the advertising agency, Sarafan Advertising Agency, with compensation claims, as they insist that the company caused their distraction while driving.
One of those affected, 35-year-old Ildar Yuriev, said: “I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck.
“It made me late and left my car in the garage and although I am insured I am still out of pocket”.
Responding on behalf of the company, the spokesman said: “We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport.
“We wanted to draw attention to this new format with this campaign"
The company has agreed to pay compensation to those affected. “In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance” the spokesman said.
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